Master of Business Administration Marketing Specialization

Learn how to stay competitive in today's evolving communications culture.

Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.

Outcome goals and graduates’ proficiency levels

We have not yet collected enough information to publish learning outcome data for this program.

Master of Business Administration (MBA)
Marketing Specialization

Quality and Professional Relevance

  • Capella's MBA faculty members are also business professionals—bringing a balance of academic expertise and professional experience to the fields in which they teach.
  • Capella's MS, MBA, and BS project management curriculum is designed around A Guide to the Project Management Body of Knowledge (PMBOK® Guide).
  • Capella has developed educational alliances with more than 175 corporations, including leading organizations such as Johnson & Johnson, U.S. Bank, and Farmers Insurance Group.
  • The Human Resource Management MBA specialization has gained acknowledgement from the Society of Human Resource Management (SHRM®) that the curriculum aligns with SHRM's® HR Curriculum Guidebook and Templates.
  • The Project Management MBA specialization includes courses that are approved for professional development units (PDUs) by the Project Management Institute (PMI®).

Expected Program Outcomes

  1. Develop socially responsible marketing approaches.
  2. Evaluate consumer behavior.
  3. Evaluate the challenges and opportunities in global marketing.
  4. Conduct and apply marketing research to enhance decision making.
  5. Develop comprehensive strategic marketing planning.
  6. Create e-commerce marketing solutions.

School of Business and Technology Master of Business Administration Graduates

Data from graduates across all MBA specializations have been combined for these Career Outcomes results.

Our School of Business and Technology MBA graduates report satisfaction with tasks and responsibilities and salary and benefits. The majority of graduates work in higher education, healthcare, or manufacturing.

Satisfaction with Capella Business & Technology Doctoral Graduates

Percentage of respondents who answered "satisfied" or "very satisfied"
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2012 – Q1 2013.

Many MBA graduates from the School of Business and Technology report advancing in their careers and receiving a salary increase, leadership role or promotion. They also say their Capella degrees garner recognition from employers.

Improvements in Skills & Abilities Business & Technology Master's Guide

Percentage of respondents who indicated they had accomplished each item
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2012 – Q1 2013

School of Business and Technology Master of Business Administration Graduates

Data from graduates across all MBA specializations have been combined for these Student Experience results.

Most graduates of the School of Business and Technology MBA program report that earning an MBA has helped them meet program and career goals. They are likely to recommend Capella to friends and family.

Satisfaction with Capella Business & Technology Doctoral Graduates

Percentage of respondents who answered affirmatively
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2012 – Q1 2013.

Business & Technology MBA graduates say that they gained valuable skills and abilities which are applicable in a range of professional settings.

Improvements in Skills & Abilities Business & Technology Master's Guide

Percentage of respondents who rated themselves as "proficient" or "distinguished" on ability to demonstrate the skill or ability on the job.
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q2 2012 – Q1 2013.

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Capella believes in being clear about the real cost, time, and value of a Capella degree The Gainful Employment disclosures, required by the US Department of Education (DOE) (under 34 CFR 688.6 ), provide some information about completion, expenses and occupations based on learners who graduated between July 2012 and June 2013. Most of our students are part-time so they might not take a full course load or attend all 4 quarters each year. We took that into account in calculating these data. For example, we define program length for certificates and master's and doctoral degrees as the number of calendar quarters it takes a typical student to complete a program. The DOE has defined time to complete for a Bachelor's degree as 4 years. Program cost is based on the specific pricing structure for each program which is either a cost per credit or a cost per active quarter.

Other related information may be found on the Learning Outcomes, Career Outcomes, and Student Experience tabs on this page.

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Learn more about these values and how they are calculated»

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Alumni Success Story Quote

Photo of Kristina Krajca, MBA Kristina Krajca, MBA

"I can apply my MBA learning to organizational needs and issues. You're getting an outside perspective to help with issues at work that you might not otherwise talk about."

Read Kristina's story »