Master of Business Administration Marketing Specialization

Learn how to stay competitive in today's evolving communications culture.

Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.

Outcome goals and graduates’ proficiency levels

We have not yet collected enough information to publish learning outcome data for this program.

Master of Business Administration (MBA)
Marketing Specialization

Quality and Professional Relevance

  • Capella's MBA faculty members are also business professionals—bringing a balance of academic expertise and professional experience to the fields in which they teach.
  • Capella's MS, MBA, and BS project management curriculum is designed around A Guide to the Project Management Body of Knowledge (PMBOK® Guide).
  • Capella has developed educational alliances with more than 175 corporations, including leading organizations such as Johnson & Johnson, U.S. Bank, and Farmers Insurance Group.
  • The Human Resource Management MBA specialization has gained acknowledgement from the Society of Human Resource Management (SHRM®) that the curriculum aligns with SHRM's® HR Curriculum Guidebook and Templates.
  • The Project Management MBA specialization includes courses that are approved for professional development units (PDUs) by the Project Management Institute (PMI®).

Expected Program Outcomes

  1. Develop socially responsible marketing approaches.
  2. Evaluate consumer behavior.
  3. Evaluate the challenges and opportunities in global marketing.
  4. Conduct and apply marketing research to enhance decision making.
  5. Develop comprehensive strategic marketing planning.
  6. Create e-commerce marketing solutions.

School of Business and Technology Master's Degree Graduates

Data from graduates across all Business and Technology masters programs have been combined for these Career Outcomes results.

Our School of Business and Technology master's graduates report satisfaction with tasks and responsibilities and salary and benefits. The majority of graduates work in higher education, government/public sector, healthcare, information technology, aerospace, or consulting.

Satisfaction with Capella Business & Technology Doctoral Graduates
Transcript

Percentage of respondents who answered "satisfied" or "very satisfied"
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q4 2009 - Q3 2010.

Many master's degree graduates from the School of Business and Technology report advancing in their careers and receiving a salary increase, leadership role or promotion. They also say their Capella degrees garner recognition from employers.

Improvements in Skills & Abilities Business & Technology Master's Guide
Transcript

Percentage of respondents who indicated they had accomplished each item
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q4 2009 - Q3 2010

School of Business and Technology Master's Degree Graduates

Data from graduates across all Business and Technology masters programs have been combined for these Student Experience results.

Most graduates of the School of Business and Technology master's degree programs report that earning a master's degree has helped them meet program and career goals. They are likely to recommend Capella to friends and family.

Satisfaction with Capella Business & Technology Doctoral Graduates
Transcript

Percentage of respondents who answered affirmatively
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q4 2009 - Q3 2010.

Business & Technology master's degree graduates say that they gained valuable skills and abilities which are applicable in a range of professional settings.

Improvements in Skills & Abilities Business & Technology Master's Guide
Transcript

Percentage of respondents who rated themselves as "proficient" or "distinguished" on ability to demonstrate the skill or ability on the job.
Source: Responses to the Alumni Outcomes Survey one year after graduation. The data were collected during Q4 2009 - Q3 2010.

Expense, completion, &
career information

Expected time to completion:

  • Calendar quarters: 10
  • Active academic quarters: 10

On Time Completion Rate:

69%

SOC codes:

  • 13-2000 (Financial specialists)
  • 11-2000 (Advertising, marketing, promotions,public relations, and sales managers)

Program cost

  • Average: $26,978
  • Minimum: $26,978
  • Maximum: $31,584

Books

$1,949 - 2,449

Fees:

$75

Median Debt:

  • Federal Financial Aid: $19,541
  • Private Loans:$0
  • Capella Pay Plan:$0
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Earn Your MBA

Four graduate schools. More than 40 specializations. Enroll in an online master’s degree program at Capella.


Alumni Success Story Quote

Photo of Kristina Krajca, MBA Kristina Krajca, MBA

"I can apply my MBA learning to organizational needs and issues. You're getting an outside perspective to help with issues at work that you might not otherwise talk about."

Read Kristina's story »