2011 Demonstration of Learning Outcomes
MBA General Business Specialization

Source: Aggregated outcome assessment results from 2011 capstone courses.


Demonstrate ethical and legal principles and an understanding of the organizational and societal implications of ethical behavior.

1% Non-Performance: Does not apply the concepts of social responsibility, the law, and ethics in making strategic business decisions and analyzing their consequences.

4% Basic: Inconsistently applies the concepts of social responsibility, the law, and ethics in making strategic business decisions and analyzing their consequences.

20% Proficient: Consistently applies the concepts of social responsibility, the law, and ethics in making strategic business decisions and analyzing their consequences.

75% Distinguished: Integrates the concepts of social responsibility, the law, and ethics in making strategic business decisions and analyzing their consequences and provides evidence and examples to support the decisions.

Demonstrate an understanding of financial management in theory and application for decision making.

0% Non-Performance: Does not prepare financial reports, including a projected income statement, cash flow statement, balance sheet, and start-up cost analysis.

14% Basic: Prepares financial reports, including a projected income statement, cash flow statement, balance sheet, and start-up cost analysis, but the reports are not fully appropriate, accurate, or justified by analysis.

22% Proficient: Prepares appropriate and accurate financial reports, including a projected income statement, cash flow statement, balance sheet, and start-up cost analysis, and provides some justification for the numbers.

64% Distinguished: Prepares appropriate and accurate financial reports, including a projected income statement, cash flow statement, balance sheet, and start-up cost analysis, and provides justification for the numbers; demonstrates an in-depth understanding of and capability in applying financial and accounting principles and logically justifying them.

Demonstrate how organizations create value through the integration of production and distribution of goods, services, and information.

1% Non-Performance: Creates a marketing and sales strategy that does not demonstrate an understanding of how an organization creates value by integrating marketing, production, and distribution; shows little or no knowledge of marketing principles or competitive analysis skills.

20% Basic: Creates a marketing and sales strategy that demonstrates a limited understanding of how an organization creates value by integrating marketing, production, and distribution; shows gaps and inconsistencies in knowledge knowledge of marketing principles and competitive analysis skills.

24% Proficient: Creates a marketing and sales strategy that demonstrates an understanding of how an organization creates value by integrating marketing, production, and distribution; shows clear, consistent knowledge of marketing principles and competitive analysis skills.

55% Distinguished: Creates a comprehensive marketing and sales strategy that demonstrates an in-depth understanding of how an organization creates value by integrating marketing, production, and distribution; shows in-depth, consistent knowledge of marketing principles or competitive analysis skills and how to apply them to a business.

Demonstrate professional effectiveness through leadership and collaboration and be able to apply within practical settings.

3% Non-Performance: Does not develop organization and management strategies that demonstrate an understanding of how effective leadership, decision making, or collaboration are applied in practical settings.

24% Basic: Develops organization and management strategies that demonstrate a limited understanding of how effective leadership, decision making, and/or collaboration are applied in practical settings.

20% Proficient: Develops organization and management strategies that demonstrate an understanding of how effective leadership, decision making, and collaboration are applied in practical settings.

53% Distinguished: Develops comprehensive organization and management strategies that demonstrate an in-depth understanding of how effective leadership, decision making, and collaboration are consistently applied in practical settings.

Understand and apply the various economic theories, strategies, and practices for domestic and global environments.

9% Non-Performance: Does not identify how the various economic theories, strategies, and practices for domestic and global environments are reflected in the organization.

28% Basic: Identifies how the various economic theories, strategies, and practices for domestic and global environments are reflected in the organization.

22% Proficient: Describes how the various economic theories, strategies, and practices for domestic and global environments are reflected and applied in the organization.

41% Distinguished: Describes and analyzes how the various economic theories, strategies, and practices for domestic and global environments are reflected and applied in the organization and how the organization will adapt to changes in these factors.

Demonstrate effective professional and interactional communication skills.

1% Non-Performance: Does not demonstrate effective professional communication skills; rationales are not supported with evidence and the language, mechanics, and paragraph development obstruct clarity and meaning.

6% Basic: Demonstrates inconsistent professional communication skills; rationales are occasionally supported with evidence and the language, mechanics, and paragraph development detract from clarity and meaning.

22% Proficient: Demonstrates effective professional communication skills; rationales are generally supported with evidence and the language, mechanics, and paragraph development do not negatively affect the writing.

70% Distinguished: Demonstrates excellent professional communication skills; rationales are consistently supported with evidence and the language, mechanics, and paragraph development enhance clarity and meaning.

Understand statistical data analysis and management science as they support decision-making processes throughout an organization.

4% Non-Performance: Does not demonstrate an understanding of statistical data analysis and financial information or how they support decision-making processes throughout an organization.

27% Basic: Demonstrates a limited or inconsistent understanding of statistical data analysis and financial information as they support decision-making processes throughout an organization.

17% Proficient: Demonstrates a clear understanding of statistical data analysis and financial information as they support decision-making processes throughout an organization.

53% Distinguished: Demonstrates a clear, in-depth understanding of statistical data analysis and financial information as they support decision-making processes throughout an organization; develops a workable process for organizational decision making.

Demonstrate the ability to identify, select, justify, and apply strategic management techniques (technologies) to organizations.

3% Non-Performance: Develops recommendations for a business that do not include marketing, operations, and technology functions.

20% Basic: Develops recommendations for a business that include marketing, operations, and technology functions within a framework, but the functions are not strategically integrated.

28% Proficient: Develops recommendations for a business that integrate marketing, operations, and technology functions within a strategic framework.

50% Distinguished: Develops detailed recommendations for a business that integrate marketing, operations, and technology functions within a strategic framework and justifies the decisions as to their impact on the businessís success.

Demonstrate the social competence necessary to effectively interact with multiple cultures, ethical systems, and economic environments.

2% Non-Performance: Does not demonstrate the social and managerial competence necessary to effectively interact with different cultures and economic environments; does not show sensitivity to cultural and economic differences.

11% Basic: Demonstrates some social and managerial competence necessary to interact with different cultures and economic environments; sensitivity to cultural and economic differences is inconsistently applied.

31% Proficient: Demonstrates the social and managerial competence necessary to effectively interact with different cultures and economic environments; sensitivity to cultural and economic differences is consistently applied.

56% Distinguished: Demonstrates an advanced level of social and managerial competence necessary to effectively interact with different cultures and economic environments; sensitivity to cultural and economic differences is thoroughly and consistently applied.

Demonstrate an understanding of the information technologies as they influence the structure and processes of organizations and economies and the roles and techniques of management.

4% Non-Performance: Does not describe how information technologies and management of information systems can influence operations or strategic planning.

20% Basic: Describes how information technologies and management of information systems can influence operations and strategic planning, but there are gaps or inconsistencies in the knowledge.

28% Proficient: Describes how information technologies and management of information systems can influence operations and strategic planning.

47% Distinguished: Describes and analyzes how information technologies and management of information systems can influence operations and strategic planning and how technologies logically relate to other aspects of the business.